Evaluation

Here is my full evaluation of my short film and ancillary tasks.

My Target Audience Profile

My target audience will be aged above the PG classification as my film will not containe swearing, blood, drugs or sexual refferences, however I will be aiming it at an audience aged around 12-20. This is because I believe it will be interesting enough to keep them inrigued by not too longwinded it becomes boring to watch.
The demographics of the audience I would like would be around lower class, school educated teenagers as that's who will mainly see my film through social networking and internet based advertising. The stereotypical inernet user in todays modern society are mainly teenagers, therefore they are the main audience for my film.
Also, as it will be advertised on the internet, it wont neccesarily be for high income people as the internet is provided in most households.

Due to the fact it will be a light hearted pyschological thriller it will be aimed at slightly intelligent people as it will need some viewer interaction and require a little intelligence to figure out whats happening before it is spelt out.



The style I might want to be like is Shane Meadows film: This is England. It feels very realistic when viewing, no special effects. It gives a certain feeling throughout the realism in filming.

Film:How should my audience respond?

I would like my audience to:

• Be confused.
• Draw their own conclusions as to whats happening.
• Be shocked at the outcome.
• Be intrigued.
• Not be bored.

The reactions I want from the audience will be mainly shocked as to whats happening.

Summary of plot narrative: (Version 1)
The world is completely desolate. Only one boy is left, on his own. Well, left with his bestfriend who just happens to have the same name...

They wander around the vast, unpopulated streets looking for anything left to do.. However one of them goes missing.

How will the other keep sane without his bestfriend..?

The answer is... he doesn't.

Psychological thriller, bestfriends wander around streets, one goes missing, the other looks for him, goes insane, the other comes back and explains.

Feedback from critical friends:

• Establishes an enigma.

How does the world end? A good question, however it's not needed to know how the world ends.

People spotted that the world ends, this is good as it shows they are interested.

Clarify style. (Post apocalyptic drama)

Summary of plot narrative: (Version 2)
In an unpopulated, desolate land, a 17 year old boy named Brian is left alone with his best friend Brian.
As they wander around the empty streets looking for something to do, Brian 2 mysteriously disappears.
This causes Brian 1 to be left on his own and slowly go insane, however upon the return of Brian 2 bearing unusual news, Brian 1 understands the actual meaning to be insane as he suffers from multiple personality disorder.
The screen then fades away as sounds get louder.

Audience theory

Demographics - Categorizing audiences.
-Age
-Class
-Ethnicity
-Gender
-Religion
-Earnings
-Education

A = Earnings of around 100k +
B = Earning 50/60k +
(B, C1, C2) = Graduates, mainly earning 35k +, Employed with careers such as doctors.
(C2, D) = Training for jobs, school level education, Jobs like plumbers or bricklayers.
E = NEET (Not in education, employment or training) Students, Retired, Unemployed.

Most audiences are based on wealth and employment, or education.
This in turn benefits the industry who aim to target specific audiences following these categorisations.
Following these allows the industry to:
Figure out product placement.
Analyse market promotion.
Create focus groups.
And base the idea on a target.

Each audience breaks down into either:
A traditionalist: These know what they like, and won't break the boundaries.
Hedonists: These will take risks in watching things.
Post modernist: Looking out for new techniques, for example new remakes of older films.